Buckle Up for a Brand New Release Strategy

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“Times they are a-changin” – Bob Dylan The last few months have seen a host of changes for pretty much every person on the planet. I have certainly been no exception. Live shows have been cancelled, plans uprooted and strategies re-thought. However, the quarantine season has not been a total loss....

NTKOG Liner Notes – from Idea to Playlist

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After “Not That Kind of Guy” had been written (see previous post for the rationale, writing process, etc), it was time to turn the idea into a tangible product people could listen to and share. But that process is an entirely different animal, and as you’ll learn, it took a village to execute....

Behind the Song: Not That Kind of Guy

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“Not That Kind of Guy” is a head-bobbing anthem – a proclamation that not all guys are the same, and a spirited reminder to remain comfortable and confident in one’s own skin. Sometimes guys get a bad rap. The stereotype of the clueless, vulgar, ill-willed womanizer is one that definitely exists...